At City of Newcastle, we are dedicated to showcasing our vibrant city through a variety of strategic campaigns designed to attract and engage visitors.
Our campaigns are crafted to highlight Newcastle’s charm, diverse experiences, and rich heritage, aligning with our overarching goal of positioning Newcastle as an offbeat city escape with a colourful personality.
Seek Off Beat - Phase 3
In market dates: September to November 2025
Building on the success of our Seek Off Beat brand, the campaign encourages travellers to book and experience Newcastle’s unique coastal, cultural, and culinary offerings first-hand. Partnering with global travel platform Tripadvisor, the campaign will reach high-value audiences across key domestic markets to drive bookings for local tourism operators, showcasing Newcastle through immersive content and a dynamic mix of digital placements.
Seek Off Beat - Phase 2
In market dates: February to July 2024
Phase two of the campaign moved the audience from learning about and considering Newcastle as their next short break destination, to actively booking experiences. As such, the campaign featured a range of special deals, packages, and promotions (hosted on the Visit Newcastle website).
Seek Off Beat - Launch
The Seek Off Beat campaign was launched in August 2022 and included 12 months of activity that resulted in over 23 million impressions, 3.4 million video views and 220,000 engagements with campaign creative.