Target market

Meticulously shaped by a thorough market research, the Newcastle ideal visitor has been identified – Meet the curious pioneer. 

Our bullseye visitor that spans demographic groups but has the same mindset and drivers for visitation – together they share a hunger for ‘new and stimulating experiences’.

What categorises a visitor as a curious pioneer?

  • These are visitors with smart and curious minds. Most likely influencers among their peers, they are the first to break ground and blaze new paths.
  • When planning a getaway, they hunt for unusual, quirky and inspiring experiences that challenge their perceptions and reward their curiosity.

This visitor has been developed by pairing the experience pillars of Newcastle and our brand values with key behavioural information from the Roy Morgan Helix Personas and audience demographics to establish a key mindset for our ideal visitor.

Target Market Identification